NAHARIYA, Israel — During the ongoing Covid-19 crisis, we’ve all had to become well-versed in the ins and outs of video conferencing.
But finding the right setup for a virtual meeting on your computer, smartphone or tablet remains a challenge for many. The screen is often too high or too low and all the other side can see is a chin or a nose close-up.
An Israeli startup has an almost cartoon-like solution for angle awkwardness: Zeppi affixes the video screen to a helium-filled balloon that floats to exactly the right position for the perfect not-quite-live face-to-face interaction. Zeppi also can hop on conference calls and Zoom classes.
While Zeppi should be able to help make any video call more enjoyable, the product is aimed primarily at seniors who are less savvy with technology and in some cases may have a hard time getting to the computer.
The company’s website, for example, shows a video featuring an adult daughter who can’t reach her aging father. She navigates Zeppi through her father’s house until she finds him. Dad doesn’t have to tap any buttons to answer the call or learn a new complicated interface; Zeppi is voice-controlled. The device can also initiate calls, so dad can call his daughter.
Zeppi’s screen is 20 inches tall, about the height of a real person’s face, although “screen” is not entirely accurate. Zeppi’s tiny projectors display the video on the balloon so it doesn’t have to lug around a heavy screen.
Navigates to charging dock
Zeppi fits into the larger category of tele-presence devices. Fans of the TV show “The Big Bang Theory” may recall an episode where Sheldon builds a robot with a screen, so he can zip around the office while remaining in his germ-free bedroom.
The bit was played for laughs, but the limitations of this fictional device were in Eitan Lavie’s and Zohar Karni’s minds when they were designing Zeppi — they wanted to create a device that wouldn’t bump into walls or trip down the stairs. That’s how idea of using helium was born.
During a video call interview with Karni, she said assured us that, unlike the hydrogen-filled Hindenburg blimp that caught fire in 1937, Zeppi is filled with the non-flammable helium gas. (We didn’t use Zeppi for our chat — the product is still in the proof-of-concept stage.)
That said, Zeppi uses a modicum of artificial intelligence to avoid such dangers as fans and windows. (If it finds its way outside, Zeppi will simply float away.)
Zeppi has a battery-charging docking station to which it self-navigates when it’s done with a call. The device can run for several hours before needing a recharge. The docking station also refills the helium when necessary.
Zeppi can be programmed with “no entrance” zones to protect the owner’s privacy. Zeppi’s camera faces the wall when it’s in its docking station.
The loneliness factor
Zeppi addresses a need that CEO Lavie had when he relocated to Canada for a few years.
“That was the first time I experienced firsthand how difficult it was to maintain contact with my parents,” he explains. “How can they hang out with their grandchildren? How can I help them out with the small things in the house?”
Then there’s the loneliness factor. Forty-three percent of older adults suffer from isolation. That’s only gotten worse during the Covid-19 crisis. Moreover, 53 percent of adults aged 71 and up have never used video calls. Lavie says that video calls can decrease loneliness by over 50 percent.
Zeppi is intended to allow “people with impairments or diminishing capabilities to operate these devices,” Karni said..
Zeppi simply follows you while you’re chatting. Need to make a cup of tea? No need to carry your iPad to the kettle. Zeppi knows how close to get for ideal video resolution.
“It behaves like a real person,” Karni says.
Zeppi can also turn its gaze outward; that helps a remote family member assist with technical problems around the house, such as what does that blinking light on the microwave mean or why is the washing machine overflowing?
Karni doesn’t envision the device becoming a full-fledged robotic companion like fellow Israeli startup ElliQ.
“We see Zeppi mainly as a communication tool,” she says.
Added layer of communication
Individuals and their families eventually will be able to buy Zeppi, although initially the device will be sold through homecare agencies, most likely for a monthly subscription.
Nahariya-based Zeppi was one of 15 companies to split a $1 million prize from the Genesis Foundation in 2020. It was the youngest company of this year’s cohort. The Genesis organization chose Natan Sharansky as its winner last year; Sharansky chose to donate his prize money to companies working to mitigate the impact of Covid-19.
“We’re not looking to replace human touch or physical presence,” Karni said, “rather to provide an additional layer of communication when being there in person is not possible.”
Zeppi is now raising money and hopes to have a working product for sale later this year. It has signed on Equinoxe Lifecare in Canada as a strategic partner.
(Edited by Matthew B. Hall and David Martosko)